尽管智界官方一直宣称“凭天赋,去颠覆”的品牌主张,以及“年轻、先锋”的品牌形象。但偏向手动操控驾驶乐趣的运动车型,和华为智驾底盘座舱拉满的自动驾驶之间,出现了品牌调性和车型本身的裂痕,短期内很难弥合。这也让智界品牌在用户心智特别是年轻消费者中变得模糊。
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On nearly 20 occasions during the Meta cross-examination, Jones asked Kaley to look at the transcript from her 2025 deposition, which contradicted some of the responses she gave during her testimony. Many of those questions were about how a specific action by her family members or a specific experience impacted her mental health, with Kaley saying on Thursday they either didn’t have an impact or didn’t significantly contribute to anxiety and depression. Her deposition from about a year ago often said the opposite.